Athlete Executive Group Limited
Effective Date: 15th April 2026
Last Updated: 20th May 2026
Athlete Executive Group Limited (“AEG”, “we”, “us”, “our”) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use, process, store, disclose, and protect personal information when you use:
the AEG platform and portal
our websites and applications
analytics and reporting services
rehabilitation and performance services
communication channels
associated AEG products and services
By using the AEG platform and services, you agree to the collection and use of information in accordance with this Privacy Policy.
1. COMPANY INFORMATION
Athlete Executive Group Limited
Company Number: 17159057
Registered in England and Wales
Registered Office:
124-128 City Road
London
United Kingdom
EC1V 2NX
2. WHO THIS POLICY APPLIES TO
This Privacy Policy applies to:
athletes and players
under-18 athletes and guardians
agents and agencies
clubs and organisations
coaches and analysts
physiotherapists and rehabilitation providers
service providers
users of the AEG platform
website visitors
3. DATA WE COLLECT
AEG may collect and process the following categories of information.
3.1 Identity & Contact Information
full name
date of birth
nationality
email address
phone number
home address
organisation/club information
emergency contact information
3.2 Athlete & Performance Information
player position
club information
scouting reports
performance analysis
tactical analysis
match observations
rehabilitation reports
injury history
physiological testing data
movement analysis
workload monitoring
fitness and conditioning data
nutrition and wellness data
readiness and fatigue metrics
3.3 Special Category Data
Certain information processed by AEG may qualify as “Special Category Data” under UK GDPR, including:
injury information
rehabilitation information
physiological testing
blood testing
health and wellness information
medical and treatment notes
AEG processes this information only:
with explicit consent
for rehabilitation/performance purposes
for athlete support services
for authorised analytical reporting
3.4 Financial Information
billing information
subscription details
invoice records
transaction history
payment status
IMPORTANT: AEG does not store full card details directly. Payments are processed securely through Stripe and authorised payment providers.
3.5 Technical Information
IP address
browser type
operating system
login activity
device identifiers
session information
usage analytics
audit logs
4. PURPOSE OF PROCESSING
AEG processes information for purposes including:
athlete management
player analytics
scouting and reporting
rehabilitation monitoring
performance optimisation
service fulfilment
subscription management
invoice generation
customer support
platform functionality
security monitoring
compliance obligations
5. UNDER-18 ATHLETES
Where athletes are under 18 years old:
parental/legal guardian consent is required
consent records are securely stored
guardians may request access to athlete information where legally applicable
By registering an under-18 athlete, the registering party confirms they are authorised to provide consent.
6. DATA SHARING
AEG may share data only where necessary and authorised. This may include:
authorised agents
authorised clubs
assigned service providers
physiotherapists
rehabilitation specialists
analysts and scouts
payment providers
cloud hosting providers
legal/regulatory authorities where required
AEG does not sell personal data.
7. DATA SECURITY
AEG implements appropriate technical and organisational security measures including:
encrypted connections (HTTPS)
secure cloud infrastructure
role-based access control
restricted permissions
password protection
authentication controls
audit logging
private storage systems
signed/protected file access
monitoring and security controls
Despite these measures, no system can guarantee absolute security.
8. ACCOUNT SECURITY
Users are responsible for:
maintaining password confidentiality
safeguarding login credentials
preventing unauthorised access
notifying AEG of suspected compromise
Users must not share account credentials.
9. DATA RETENTION
AEG retains personal data only for as long as necessary for:
service provision
legal compliance
operational purposes
dispute resolution
financial record obligations
AEG may retain certain records where legally required.
10. YOUR RIGHTS
Under UK GDPR, users may have rights including:
right of access
right to rectification
right to erasure
right to restrict processing
right to data portability
right to object
right to withdraw consent
Requests may be submitted to:
11. COOKIES & TRACKING
AEG may use:
cookies
analytics tools
performance tracking technologies
session management tools
Users may manage cookie preferences through browser settings or platform controls.
12. THIRD-PARTY SERVICES
AEG may use third-party providers including:
Stripe
Supabase
cloud hosting providers
analytics tools
communication platforms
Third-party providers maintain their own privacy policies and security practices.
13. DATA BREACHES
In the event of a personal data breach, AEG will:
investigate promptly
secure affected systems
assess impact
notify affected users where legally required
notify regulatory authorities where required
14. CHANGES TO THIS POLICY
AEG may update this Privacy Policy periodically.
Updated versions will be published through the platform or website.
15. CONTACT INFORMATION
Athlete Executive Group Limited
124-128 City Road
London
United Kingdom
EC1V 2NX
