The Athlete Executive Group
A supporting service provider and performance intelligence platform for agents.
Athlete Executive Group supports agents and athletes by providing independent performance intelligence.
We assess players through match observations, performance testing and structured evaluations, then deliver clear reports through the AEG Portal so agents can monitor development, reduce risk and protect athlete value.
What We Do
✔ Match Observations
AEG certified coaches attend matches and produce structured reports on player performance.
✔ Performance Testing & Evaluations
Athletes undergo physical testing and performance assessments to measure key development indicators.
✔ Ongoing Performance Support
Where required, AEG coordinates specialist services and development programmes to support athlete performance.
All reports and insights are uploaded directly to & stored in the AEG Portal, where agents can access them anytime.
How It Works
Assessment
1
UEFA Certified AEG Coaches observe matches or conduct performance testing.
Reporting
2
The data is converted into structured reports and evaluations.
Portal Access
3
Agents receive all reports and performance insights through the AEG Portal.
Athlete Executive Group provides performance intelligence for professional athletes and the agents who represent them. In modern sport, performance data plays a critical role in managing athlete development, availability and long-term value.
AEG works alongside agents and athletes to collect independent performance data and organise it into structured reports.
Through match observations, testing and evaluations, we provide clear insight into an athlete’s performance environment.
All information is delivered through the AEG Portal, allowing agents to access reports, track development and review performance data in one place.
