AEG Services
AEG provides performance intelligence and support services for professional athletes and their representation
What we can provide athletes
UEFA certified coaches attend live matches to observe and analyse player performance. Each match observation is structured using professional reporting templates similar to those used by elite clubs.
Our reports analyse key aspects of performance including:
✔ Technical execution (passing, control, finishing)
✔ Tactical awareness and positioning
✔ Physical output and movement patterns
✔ Decision making under pressure
✔ Work rate and defensive contribution
✔ Overall match impact
Match Observation Analysis
Performance Testing & Physical Evaluation
AEG also coordinates performance testing to assess key physical indicators that influence athlete performance. These results are analysed and compared against performance benchmarks to help identify strengths, weaknesses and areas for development.
Testing can include:
✔ Speed and acceleration
✔ Endurance and aerobic capacity
✔ Power and explosiveness
✔ Strength and conditioning indicators
✔ Movement quality and injury risk factors
Athlete Performance Review
Using the information gathered from match observations and testing, AEG produces structured performance reviews. This allows agents to understand not only how a player is performing now, but also how their performance may develop over time.
These evaluations provide a comprehensive overview of the athlete including:
✔ Current performance level
✔ Development potential
✔ Physical readiness
✔ Potential performance risks
✔ Recommended areas of improvement
Ongoing Athlete Support
Where additional support is required, AEG can coordinate ongoing performance services through our network of specialist providers. AEG acts as the central point of coordination to ensure these services are structured around the athlete’s performance needs.
This can include:
✔ Strength and conditioning support
✔ Sports science analysis
✔ Nutrition support
✔ Recovery and injury prevention services
✔ Performance development programmes
